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This website axiom.dotfit.com has the following in the site, "Utilize dotFITs Founder, Neal Spruces personal recommendation to maximize your playspan! Fuel your body with foods that you enjoy." We viewed that the website also stated " Customized workouts to stimulate progress and keep your body changing." It also said " Fill your nutrient gaps with a personalized plan to speed up your results. Our coaches will take out all of the guesswork and provide you the fastest route to your goal. Vitamin D-3 is now available from dotFIT." The header had online fitness as the highest ranking search term. It is followed by online weight loss programs, weight loss supplements, and sports nutrition which isn't as ranked as highly as online fitness.